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Our strategy in the UK is to build upon our market leadership position and continue to be seen as the preferred consultants to the trade on all tobacco issues. By delivering quality brands and through the knowledge and expertise of our sales force we seek to maintain and improve our current position as market leader in the cigarette, fine cut tobacco and rolling papers categories.
Annually, UK adult cigarette smokers spend over £11.1 billion per year on cigarettes and over £600 million per year on Roll Your Own tobacco (RYO).
The UK tobacco market is extremely challenging and regulatory; despite this the tobacco category continues to show remarkable resilience with eleven out of the top twenty FMCG brands being cigarettes. Our sales force are vital in providing ongoing impartial expertise and advice to the independent trade.
Information is correct at 29 March 2007.