Products and Brands
We've developed our brands with choice, quality and value in mind. The result is a strong, balanced and varied portfolio, designed to ensure sustainable profits in our expanding business.
Our marketing-led approach builds on relationships with our existing customers and keeps us in touch with the needs of the market. This enables us to launch new brands rapidly and stay ahead of the competition.
It's also worth noting that we're the only UK tobacco manufacturer with products in every segment of the category – from cigarettes, roll your own tobacco, rolling papers and accessories, to cigars, pipe tobacco, snuff and lighters.
Golden Virginia
Golden Virginia is the world’s number one Roll Your Own (RYO) tobacco and is renowned for its quality and heritage. Golden Virginia leads the UK market with over 42% share of sales and is sold in over 25 countries around the world. (Source: AC Nielsen Market Track June 2009)
Golden Virginia Yellow was launched into the UK market in March 2009 as a new addition to the UK’s number one RYO brand. Golden Virginia Yellow gives adult smokers the high quality they require whilst also offering a smoother blend at a value for money price. (Source: AC Nielsen Market Track June 2009)
Embassy
For over 40 years Embassy has built a reputation as a down to earth, reliable smoke and is the choice for discerning smokers who put quality first and foremost.
Embassy has approximately half a million adult smokers in the UK and is the UK’s 17th biggest FMCG (fast moving consumer goods) brand. Its core strength is in middle England. The brand is sold in over 15 European markets.
Gold Leaf
Launched in 2007, Gold Leaf has already established itself as an incremental brand within the exciting and growing UK RYO market and is available in 11.5g flip top box and 23g pouch.
Classic
Classic is Imperial Tobacco’s best selling cigar brand and is known as a smooth smoking, quality cigar. It is also a leading brand within the small cigar sector of the UK cigar market and is widely distributed throughout the UK. (Source: AC Nielsen June 2009)
JPS
JPS is an established brand in the UK with a core of loyal adult smokers. Its main area of strength is in the South East. The Brand has a rich heritage of sports sponsorship and is mainly remembered from its association with Lotus and Formula 1 motor racing.
JPS Silver
The JPS Silver range was launched into the economy cigarette sector in late 2008. JPS offers premium values, renowned quality and British heritage at an attractive price. The JPS Silver range is the UK's fastest growing cigarette brand. The brand is therefore set to quickly become a strong contender in the UK market.
Richmond
Richmond was introduced in 1999 and has been one of the most successful brand launches of all time. Since its inception it has grown to become the UK's second biggest cigarette brand. With its quality tobacco, distinctive metallic packaging and wide availability, Richmond offers a high quality smoke at an outstanding price.
Over 1 million packs of Richmond are sold every day.
St. Bruno
St. Bruno Ready Rubbed is the UK's best selling pipe tobacco. It is also available as St. Bruno Flake. (Source: AC Nielsen Market Track June 2009)
Drum
Drum holds 12.2% share of the UK Roll Your Own (RYO) market. Originating from Holland, Drum and Drum Gold are now available in more than 40 countries worldwide. (Source: AC Nielsen Market Track June 2009)
Davidoff
Davidoff was launched in the UK in 2002 and is available in Full Flavour (Classic) and Lower Tar (Gold) variants. The brand is positioned as a super-premium brand with its highest market share in London and the South East. Internationally, Davidoff is an international flagship brand for ITG. It is achieving excellent growth in the Middle East and is the number 7 brand in Greece. The brand was launched in the USA in September 2008.
Lambert & Butler
Lambert & Butler continues to set the standard as the UK's best selling cigarette brand and is also the biggest fast moving consumer goods (FMCG) brand in the UK.
Lambert & Butler has a retail sales value of over £1.8 billion, twice the size of Coca-Cola, and has been the UK's biggest selling cigarette brand for over 10 years. Lambert & Butler King Size has over 1 3/4 times the market share of its nearest rival.
Windsor Blue
Launched in 2006 to compete in the growing Economy sector Windsor Blue offers quality at amazing value. Available in a full range of strengths and King Size and Superking sizes Windsor Blue gives a real brand alternative to own label cigarette and down trading adult smokers.
Regal
Regal is a high quality, premium brand that demonstrates core down-to earth and honest values. Regal has approximately half a million adult smokers in the UK and is the biggest selling premium cigarette brand in Scotland, Northern Ireland and the North of England. The brand is sold in over 20 markets worldwide.
Rizla
Sold in over 130 countries, Rizla is the world's number one rolling paper. Today the brand accounts for around three quarters of the UK rolling papers market. Rizla's marketing activity includes music and festival activity, outdoor and press advertising, online activity www.rizla.co.uk and in-store communication.
SUPERKINGS
Launched in 1983, SUPERKINGS is the definitive choice for smokers who want a longer, stylish and more satisfying smoke. The brand's iconic vertical brand name has established SUPERKINGS as one of the pillar brands in the Imperial Tobacco portfolio. SUPERKINGS has approximately 600,000 adult smokers in the UK and is the UK’s 10th biggest FMCG (fast moving consumer goods) brand. The brand sells in over 20 markets worldwide.