Greg Fuller

Bringing brands to life

"I manage a team of Area Sales Managers and am responsible for planning, directing and controlling the overall activities of the field sales teams. Effectively, I lead the field sales management team to operate in a way that maximises retail opportunities in selling distribution and in-store visibility. My team are based across the Midlands and North area, so I tend to travel across the country to spend time out in the field.

Prior to this I worked as a HoReCa Manager managing three teams who work within the licensed trade and outdoor events area. Here I led the strategy for this business channel and set the objectives needed to deliver it. This channel allows us an opportunity to market our products in a very stylised arena where we can bring our brands to life.

I came here as a rep from Coca-Cola 11 years ago. The main reason for my change was the difference in sophistication. Imperial Reps had a lot more responsibility for the areas that they managed. Plus the package was much better! So far I have worked as a rep in Norfolk, an executive in West Africa, a market manager in Nigeria, an area sales manager in Northern Ireland, and a travel retail manager in Western Europe. If you're willing to travel and relocate, the opportunities are plentiful."

A culture of self-belief

"There's a real culture of self belief here. People know that hard work equals rewards. We have to be innovative in our marketing because we operate in such a challenging environment. So to add value, we provide excellent service and bring complete expertise. Our people have to be at their very best. Thankfully they always are.

There's also a great family feel to the company. It's not unusual to find yourself standing and chatting to the UK General Manager or the Chief Executive without any feelings of hierarchical prejudice. Our working culture is one of team, support, achievement, and not stopping until you get the job done to the best of your abilities."

Equipped to succeed

"Personally, I've benefited from a very well structured and fantastically relevant training schedule during my time here. It's provided me with the tools to succeed and move forward. I always feel that if you work hard and have the right attitude, the next opportunity is always around the corner.

We operate in an exceedingly challenging industry, where competitors are increasingly sharpening their pencils when it comes to strategy. Our greatest advantage is our people. We nurture talent so you can react faster, more intelligently and with greater impact."